Publicity and Marketing

As seen in ... Spreading the word through magazine and book media

Most Recent 2009 2008 2007 2006

Your favorite (or soon to be favorite) HeartStrings designs are popping up on Newsstands and on Bookshelves. Here are examples of brand awareness marketing, advertising and publications featuring HeartStrings FiberArts and Jackie E-S.

Note: We also spread the word about HeartStrings through online advertising and social networking communities such as Ravelry, Facebook and Twitter.


Knit 'N Style Gift Guide 2012
Bitty Beady Christmas Tree

2012 issue of Knit 'N Style Gift Guide features Bitty Beady Christmas Tree Kits

Bitty Beady Christmas Tree Kits are featured in the 2012 issue of Knit 'N Style Gift Guide (2nd from top).

Knit or give for holiday hostess gifts, ornaments and package decorations. Kits start at $3.95.

Fall 2012 Twist
Flames of Fall

Fall 2012 issue of Twist featuring Flames of Fall Stole

Flames of Fall Stole is featured in the Fall 2012 issue of Twist (bottom center).

Beads and flames of lace endue a soft glow of warth.

Fall 2011 issue of Creative Knitting
Reversible Eyelet Cables Stole

Fall 2011 issue of Creative Knitting featuring Reversible Eyelet Cables Stole

Reversible Eyelet Cables Stole is featured in the Fall 2011 issue of Creative Knitting (left middle).

Enjoy designer Jackie E-S's creative knitting method to intermix hand-dyed or dissimilar dye lot yarns in this stylish mock cable stole.

Fall 2011 issue of Knit Circus
Buds in the Breeze Stole

Fall 2011 issue of Knit Circus featuring Buds in the Breeze Stole

Buds in the Breeze Stole is featured in the Fall 2011 issue of Knit Circus (right middle).

As enjoyable to knit as it is lovely to wear. This light-as-a-breeze stole features flower-like medallions centered with nupp "buds".

Knitted Lace: A Collection of Favorite Designs from Interweave
A Primer on Knitted Lace, pages 6 - 11

Knitted Lace: A Collection of Favorite Designs from Interweave

If you are interested in lace knitting and are tentative in taking the next steps to knit lace, Jackie E-S's primer on knitted lace will get you off to a great start in the book released August 2011 titled Knitted Lace: A Collection of Favorite Designs from Interweave. See "A Primer on Knitted Lace" starting on page 6.


Fall 2010 issue of Living Crafts
Bi-directional Lace Strips Stole

Fall 2010 issue of Living Crafts featuring Bi-directional Lace Strips Stole

Bi-directional Lace Strips Stole is featured in the Fall 2010 issue of Living Crafts (top right).

What a great way to enjoy knitting and wearing your favorite color palette. A bonus is there's no sewing.

Knit 'N Style August 2010
Ad, page 20

Knit 'N Style August 2010 issue ad featuring White Lotus Lace Stole

White Lotus Lace Stole is the focal feature in the "Wearable Art in Timeless Styles" ad in the August 2010 issue of Knit 'N Style.


Summer 2010 issue of Living Crafts
Technique Teddy Bear

Summer 2010 issue of Living Crafts featuring Technique Teddy Bear

Technique Teddy Bear is featured in the Summer 2010 issue of Living Crafts (bottom right).

Learn seamless 3-dimensional shaping while making a small huggable teddy bear. You just might have too much fun and knit a family!

Knit 'N Style June 2010
Editor's Review, page 30

Knit 'N Style June 2010 issue ad featuring Hug-Me-Tight Fan Lace Jacket Wrap

There is a very nice editor's review of Hug-Me-Tight Fan Lace Jacket Wrap in the Pattern Picks column of the June 2010 issue of Knit 'N Style on page 12.


Summer 2010, Yarn Market News and TNNA NeedleArts Market Showbook
White Lotus Lace Stole

Yarn Market News May 2010 advertorial featuring White Lotus Lace Stole

Top Picks for TNNA advertorial in the Yarn Market News May 2010 issue and the TNNA NeedleArts Market Showbook features White Lotus Lace Stole (bottom center).


Knit 'N Style April 2010

Knit 'N Style April 2010 issue ad featuring Ring of Lace Wrap

Ring of Lace Wrap is the focal feature in the "Wearable Art in Timeless Styles" ad in the April 2010 issue of Knit 'N Style on page 31.

Interestingly, the ad is placed right across from the article by Lorna Miser on "How to Resist Color Pooling" in hand-dyed yarns. Well, Ring of Lace Wrap is the total antithesis of that article; the pattern for this project includes a tutorial in How to Take Advantage of Color Pooling in hand-dyed yarns for a faux ikat effect that keeps the colors clear and vivid!


March 2010, Yarn Market News 2010 Conference Showbook
Lace Leaves Scarves

Yarn Market News 2010 Conference Showbook featuring Lace Leaves Scarves

Top 10 Picks for Your Store in the Yarn Market News 2010 Conference Showbook features Lace Leaves Scarves (center).

Lace Leaves pattern includes an appealing beginner lace scarf plus a follow-on advancing skills project. Great for in-store classes.

Knitter's, Spring 2010 issue
Links of Diamonds

Knitter's Spring 2010 advertorial featuring Links of Diamonds

Top 10 Picks for Spring advertorial in the Knitters Spring 2010 issue features Links of Diamonds (bottom center).

This jewel of a scarf features shaped edges undulating about hexagonally linked lace diamonds embellished with beads.

Knit 'N Style, April 2010 Issue
Hug-Me-Tight Fan Lace Jacket Wrap

Knit 'N Style April 2010 issue advertorial featuring Hug-Me-Tight Fan Lace Jacket Wrap

Hug-Me-Tight Fan Lace Jacket Wrap is featured in the April 2010 issue of Knit 'N Style (lower middle left).

This stunning wrap derives from a vintage garment style, now designed for modern-day relaxed fit and clever no-sew circular construction.

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